A hotel company I can call home Research Paper Example | Topics and Well Written Essays - 1000 words

A hotel company I can call home - Research Paper Example Corporate Offices The company’s headquarters is based in the US, in Atlanta Georgia, on 4445 Willard Avenue, Suite 800Â  Chevy Chase, Md. 20815. The company runs other 80 luxury hotels and restaurants in 26 countries including Austria, Canada, Bahrain, Chile, Egypt, China, Cayman Islands, Germany, Indonesia, Italy, Ireland, Korea, Japan, Mexico, Malaysia, Portugal, Oman, Qatar, Puerto Rico, Saudi Arabia, Russia, Spain, Singapore, The United Arab Emirates (UAE), Turkey, Virgin Islands and the US (The Ritz Carlton Hotel Fact Sheet, 2010). In the US, the company runs two luxurious hotels in New York, one at Central Park on 50 Central Park South, and the other at Battery Park on Two West Street (David Kamp, 216). The Ritz Carlton also has partners across Europe that help the company to offer its services in major cities around the continent. These partners include The Ritz London in the UK, Hotel Ritz Madrid in Spain, the BUKGAR Hotels and Resorts in London, and Milan. Key leader s and managers of the Ritz Carlton Hotel include Herve Humler, the President and Chief Operations Officer; Mr. Leeny K. Oberg, the Chief Financial Officer and Mr. Bob Kharazmi, the Global Officer, in charge of worldwide Operations. Public or Private Company The Ritz Carlton Hotel Company LLC is a private company with its headquarters in the US. ... rights to use the name The Ritz Carlton Hotel Company across the world and thus developed the company to operate in various locations around the world. The company has grown to become one of the best managed hotels in the US and around the world, with its great customer service recognized all over the world (David Kamp, 267). Brief History of the Company A renowned Swiss Hotelier, Cesar Ritz and his wife, started the Ritz Carlton. He ran the Ritz hotel in Paris, France and the Carlton hotel in London, UK. He teamed up with one of his best chefs, Auguste Escoffier to form the Ritz Carlton in 1913. Ritz died later on in 1918 and his wife decided to continue the business, opening up more branches under the same name. In 1926, Edward Wyner, a 29-year-old American, formed the Ritz Carlton Hotel in 1927, in Boston. After his death in 1961, his sons continued with the business and later on decide to sell it after it became difficult to run. The company was later on sold in 1983 to William B . Johnson, who moved the company to Atlanta and formed The Ritz-Carlton Hotel Company LLC. The company has since then expanded its services in the US, across Europe and Asia with future plans to move to Africa, the Middle East and South America. The company currently operates independently as a division of the Marriott International (The Ritz Carlton Hotel Fact Sheet, 2010). Reputation The company has grown to become a leader in the hospitality industry and currently has a great reputation around the world as one of the best luxurious hotels. The company’s reputation began to grow under the leadership of COO Horst Schulze who revolutionized operations in the company by concentrating on both data driven and personal service. He coined the current employee Credo that is used to guide the

Ben Jonson Essay Example | Topics and Well Written Essays - 500 words

Ben Jonson - Essay Example Volpone used gowns, furs, night-caps to fool the men into thinking he was bedridden. Volpone ordered Mosca to: This disguise was perpetrated for Volpone’s sheer amusement. He never intended to give anyone his wealth. When he did turn over his wealth to Mosca, Volpone never really meant for his wealth to truly belong to another. Voltore, Corbaccio, and Corvino jumping through hoops seemed to amuse Volpone. Still they came bearing gifts as they are encouraged by Mosca. The disguises these three men use are that of concerning men. They are so concerned with Volpone’s wellbeing. All three men try to make Volpone’s last days more bearable. Corvino is even willing to let a sick man be in the company of his wife. Voltore, Corbaccio, and Corvino would do anything to be Volpone’s heir. These disguises show these men are greedy corrupt men. Most noble gentlemen, and my worthy patrons! It may seem strange, that I, your Scoto Mantuano, who was ever wont to fix my bank in face of the public Piazza, near the shelter of the Portico to the Procuratia, should now, after eight months’ absence from this illustrious city of Venice, humbly retire myself into an obscure nook of the Piazza. The last disguise is as a guard in Venice. Volpone fakes his death and allegedly leaves Mosca his money. In turn Mosca dons the disguise of a rich man. The guard disguise is so Volpone can flaunt his ingenious plan to Voltore, Corbaccio, and Corvino without their recognition. Voltore upon being taunted goes to court and tells the whole story of Volpone’s treachery. Volpone reveals himself after Mosca refuses to relinquish any of Volpone’s original wealth. Volpone and Voltore are arrested. Mosca is sent to a slave gallery. The other two were punished as well. In the end, Volpone was shown to be as much as a fraud as Voltore, Corbaccio, and Corvino. All of

Sustainable Tourism: Development Challenges

Sustainable Tourism: Development Challenges Introduction Tourism is an ancient phenomenon and already the people during the times of the Mesopotamian society travelled. However, tourism only started to expand significantly post-Cook are of 1880 and mass tourism appeared post-war 1950’s (Weaver and Oppermann, 2000). Following were rapid, uncontrolled and unsustainable tourism destination development as can be observed on the Spanish Coast, where large hotels make the once regional, physical and social structures indistinguishable from many other mass tourism coastal areas (Richards and Hall, 2000). This chaotic mass tourism has led not only to irreversible environmental, socio-cultural and economical damages, but also has it made those destinations undesirable to tourists. And in fact; â€Å"There are examples from almost every country in the world, where tourism development has been identified as being the main cause of environmental degradation† (Lickorish and Jenkins, 1999:85). Therefore, sustainable tourism development seems to be one of the fad words of modern tourism management, and is thus on all the tourist companies’ agendas. The following assignment will investigate the issue of sustainable tourism, how â€Å"serious† and complex the subject really is? It will by no means be an extensive assignment, due to the time and word limitations at hand. Therefore further research would need to be undertaken to gain a full picture of the issue. Discussion Sustainable development and ethical tourism? Sustainability is a contemporary issue in tourism development that came in fashion during the past 20 years (Winpenny, 1991). Considering the Brundtland Commission in 1987, development is sustainable when â€Å"it meets the needs of the present without compromising the ability of future generations to meet their own needs† (1987, cited in Winpenny, 1991:3). A different definition of sustainability is offered at the Globe ’90 Conference in Vancouver: â€Å"Sustainable tourism development is envisaged as leading to management of all resources in such a way that we can fulfil economic, social and aesthetic needs while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems† (Tourism Stream Action Committee 1990, Ledbury cited in Hein, 1997:30). These definitions show how complex the subject of sustainability is in its very nature of having to encompass so many things. And also â€Å"In the USA GNP per capita is $24,240 whilst in Kenya it is $964. Are the needs of either countries population met? And who is to decide what these ‘needs’ are? The UN? Or perhaps the World Bank, who service the ‘needs’ of developed economies by removing greater wealth from Africa through dept repayments than is injected through meagre aid budgets? This reality – that some people meet their needs by preventing others from meeting theirs is overlooked† (Butcher, 2003:131). Therefore leaving the choices those countries (third world) are faced with is to accept aid or investment on the terms offered, or not accept them at all (Butcher, 2003: 123). Now the question is, is this really sustainable, and most of all ethical? The impacts of tourism are divided into three elements; economical, environmental and socio-cultural (Coltman, 1989). Therefore, it could be argued that the sustainable discussion should be looked at in those three headings. According to this concept of sustainable tourism there are three points that are to be achieved through tourism development: Increasing economic value of tourism An improvement in the life quality of people Protection and responsible use of natural resources (Keyser, 2002) McKercher (1993:131) states that â€Å"the inherent vagueness of â€Å"sustainability† is its greatest weakness† and he notes on how the term is used to legitimize and justify activities and policies by the industry and the conservation movement for mutually exclusive activities. McKercher is not the only one supporting views along this notion. Smith and Duffy (2003) argue that business ethics is about reacting to customers’ values and expectations and is merely an attempt to improve an industries image and thus increase its sales. Along with this fad for sustainability, many new terms for alternative tourism have emerged. Hein (1997) actually suggests that many of those new forms of tourism, like green, progressive and alternative tourism is purely a reaction to the contemporary green and environmental movement that we are experiencing in Western societies. Therefore, that would then imply certain superficiality and that this whole trend is more about attracting customers, rather than being really concerned about sustainability. However, Fennell (2003) on the other side notes that the trend has initiated many new fashionable tourism forms, like ecotourism, which when applied properly, should be beneficial. However, caution should be the word to consider, as those labels are easily abused as marketing tools. The chances of marketing abuse is debatably encouraged by the argument that consumers are driving this movement at least partially, as their demands are changing when it comes to the consumption of tourism services. Goodwin (cited in Jenkins et al. 2002) argues that the movement for responsible forms of tourism is beginning to impact mainstream consumer preferences. And Butcher (2003) notes that there has been an important shift to a growth in ethical consumption, not only in tourism, taking Body Shop as one success example. And while this ethical tourism is debatably having a clean image of being â€Å"good†, it may not be all as shiny as it sounds. â€Å"Ethical consumption ends up moralizing about exaggerated problems between people, hosts and tourists, and moreover, neglects an assessment of the social inequalities that characterize relationships between nations† (Butcher, 2003:3). He also argues that the promotion of nature-based tourism shows little prospects in regards to the potential to address the real problem, namely the poverty and inequality. A good example is Ethiopia and the case of the 5 star Sheraton Hotel in Addis Ababa. The owner of the hotel was praised for his sensitive treatment and re-homing of the shack-dwellers who used to live there. However, the area of this luxurious hotel is surrounded by poverty. And for being in one of the poorest countries in the world, it is questionable of how moral it is to rub such wealth of a luxury 5 star Sheraton Hotel into the faces of the people who have to live under extreme poverty (Smith and Duffy, 2003). Codes of ethics and chain of distribution and the impact on the tourism industry Firstly one should outline what exactly a code of ethics is. A â€Å"†¦.codes of ethics or conduct are lists designed to elicit a change in behaviour of particular stakeholder groups; a form of compliance for acceptable behaviour at a tourism setting† (Fennell, 2003:11). Environmental commitment, responsibility, integrated planning, environmentally sound management, cooperation between decision makers, and public awareness, are according to Genot (1995, cited in Fennell, 2003) the core principals of any code of ethics. One can easily recognise the complexity of the subject, especially when considering that it has to be applied to everyone involved in the tourism process and hence all the chains of distributions. Arguably a code of ethics could have positive impacts on the tourism industry and its channel of distributions. Simply because it would clarify what exactly ethical and sustainable development and tourism is. However it would prove almost impossible to monitor al the chain of distribution outlets. And also may the codes be against certain chains own value system, which bring us to the locality of ethics which will be discussed later on in the assignment. Wheeler (1994, cited in Fennell, 2003:186) is also critical of the implementation of codes of ethics and the sustainability and ecotourism trends, and so he notes: â€Å"†¦ a never-ending series of laughable codes of ethics: codes of ethics for travellers; codes of ethics for tourists, for government and for tourism businesses. Codes for all – or, more likely, codeine for all†¦. But who really believes these codes are effective?† In Zimbabwe there is the aid-funded Communal Areas Management Programme for Indigenous Resources (Campfire). Limited ecotourism and game hunting are organized here where the revenues support the rural population. While this is advertised as appropriate development but is this symbiosis per se a good thing? (Butcher, 2003). And moreover, how is it going to be possible to ensure that everyone adheres to the code of ethics, when the people are rural and unable to identify with the Western values and ethics system? Fair trade and ethical tourism Ethical tourism has been said to be synonymous with sustainable tourism, alternative tourism, appropriate tourism or sympathetic tourism (Hall and Lew, 1998). Hall and Lew (1998) argue that it is Western values and ethics that provide the base for the implementation of the concept of ethical tourism, and in thus impose its Western culture on the host domination. Is this then ethical in itself? Following are some examples for fair trade and ethical tourism initiatives illustrated in the case of the Gambia: Fair Trade practices in tourism (just like Fair Trade bananas) are being established by the Gambia Experience in conjunction with Tourism Concern (Author Unknown, 2002). TUI and First Choice take part in a revolutionary scheme to raise awareness of under-aged prostitution. Therefore the Crimestoppers lines in the UK now accept calls from holidaying British people. Those tourists have on their flight into the Gambia been taught the signs, and encouraged to report inappropriate behaviour of under-aged prostitution (Baldwin, 2004). The Gambia Tourism Concern has various initiatives; a street newspaper called Concern Magazine, an in-flight video aiming to raise awareness and encourage appropriate behaviour (Smith, 2002) and there is a weekly radio programme for the locals, educating them about issues of tourism (Williams, 2002). This debatably is to inform both, the tourist and the locals, of appropriate ethical behaviour towards the other party. Conclusion The definition of sustainability and hence the term sustainable tourism can be interpreted in various ways, and thus makes measurement a difficult task. It is questionable whether sustainability in tourism really does exist as there are always some aspects of concern. However, sustainability and ethical consumption seems to be in fashion, and hence making the possibilities of the terms being (ab)used for marketing purposes even bigger. To clarify the standards for sustainability, ethical codes should be implemented across the tourism industry. However, this again in itself might pose an unethical aspect, as it might impose culturally dependable aspects on host communities, and what is right in one community, may not be right in another community. Also would it be impossible to control the adherence of the different chains of distribution units. To conclude, it could be said that there is no single answer to this complex conundrum of sustainable and ethical tourism. And while there may be some superficiality in its use within the industry, it may be questioned whether it is not at least better to have some effort, than none at all. References Author Unknown (2002) Small operators push change, Travel Trade Gazette UK Ireland, 26/08/2002, Issue 2528, p20 Baldwin N. (2004) Sex tourism fight scores first victory, Travel Weekly: The Choice of Travel Professionals (Reed), 20/08/2004, Issue 1732, p68 Butcher J. (2003) The Moralization of Tourism, Sun, Sand †¦ And Saving The World? London; Routledge Coltman M. M. (1989) Introduction to Travel Tourism, An International Approach, New York: Van Nostrand Reinhold Fennell D. A. (1999; 2003) Ecotourism, An Introduction (2nd edn.), London; Routledge Hall C. M. and Lew A. A. (1998) Sustainable Tourism, A Geographical Perspective, New York; Longman Hein W. (1997) Tourism and Sustainable Development, Hamburg; Deutsches Uebersee-Institut Jenkins T., Birkett D., Goodwin H., Goldstein P., Butcher J. and Leech K. (2002) Ethical Tourism, Who Benefits?, Reading: Hodder Stoughton Keyser H. (2002) Tourism Development, Cape Town: Oxford University Press Lickorish L. J. and Jenkins C. L. (1997) An Introduction to Tourism, Oxford;  Butterworth-Heinemann McKercher B. (1993) The unrecognized threat to tourism, Can tourism survive ‘sustainability’?, Tourism Management, April 1993. Richards G. and Hall D. (2000) Tourism and Sustainable Community Development, London; Routledge Smith M. K. (2003) Issues in Cultural Tourism Studies, London; Routledge Smith M. and Duffy, R. (2003) The Ethics of Tourism Development, London; Routledge Weaver D. and Oppermann M. (2000) Tourism Management, Brisbane; John Wiley Sons Australia, Ltd Williams S. (2001) The Gambia, African Business, Jul/Aug 2001, Issue 267, p44 Winpenny J. T. (1991) Values for the Environment, London; HMSO Bibliography Cooper C. and Fletcher J. and Gilbert D. and Wanhill S. and Shepherd R. (1998) Tourism Principles and Practice (2nd edn.), Harlow; Longman Heery E. (1992:825) The management of international Tourism (Book Review) Journal of Management Studies, Nov. 92, Vol. 29, Issue 6, p825 Middleton V. T .C. and Hawkins R. (1998) Sustainable Tourism, Oxford; Butterworth Heinemann Sharpley R. and Telfer D.J. (2002) Tourism And Development, Clevedon; Channel View Publications Theobald W. F. (1996:2005) Global Tourism (3rd edn.), San Francisco: Elsevier Butterworth Heinemann Witt S. F., Brooke M. Z. and Buckley P. J. (1991) The Management of International Tourism, London: Unwyn Hyman Ltd.

Tales Of Simple :: essays research papers

Langston Hughes is represented in Black Voices by the Tales of Simple. Hughes first presents his character Jessie B. Simple in the Forward: Who is Simple? In this tale the reader is given its first look at the character Jessie B. Simple who is a black man that represents almost the "anybody or everybody" of black society. Simple is a man who needs to drink, to numb the pain of living life. "Usually over a glass of beer, he tells me his tales... with a pain in his soul... sometimes as the old blues says... Simple might be laughing to keep from crying" (98, 99). Jessie B. Simple, also known as Simple, has just the right combination of qualities to be Black America's new spokesman and unsung hero. Simple seems to possess just enough urban humor and cynicism, down-home simplicity, naivete, and "boy-next-door innocence" that Simple easily becomes a character that hard-working, average, everyday people can relate to. He quickly becomes this sort of Black Every man whose bunions hurt all the time and whose thoughts are relatively quite simple, yet he is a man who rises above these facts and has a perception that shows the man to have great wisdom and incredible insight. And although he maintains seriousness for all his wisdom to come through; his presentation of the facts is given in a humorous manner. In Bop, "That's why so many white folks do not get their heads beat just for being white. But me --- a cop is liable to grab me almost anytime and beat my head- just for being colored " (105). This side to Simple is an example of Hughes attempt to give simple facts or actual truth but instead of telling these things harshly and angrily he tries to sweeten them with a little sarcastic humor. At times, Simple is full of pain. "I have had so many hardships in this life," said Simple, "that it is a wonder I'll live until I die" (105). This comment by Simple is one of Ramsey 2 many that help portray him as a simple man who has been both mentally and physically broken-down by society but who in Census also says that, in spite of all the hardships he has experienced, he is still here. Hughes, by using Simple, shows his discontent of the black man's world, yet in showing these feelings Hughes never portrays himself to be angry, overcome by fear, or overwhelmed by racial paranoia.

Religion Universality

Introduction: Universality or Universalism is a life philosophy not a religion. Universality is grounded on science and tries to fill in the missing spiritual blanks. Universality is about connecting with something bigger outside yourself purely on your own terms as opposed to being told what to believe as in a religion. It’s also about leading a good life and doing good to others because you know it’s the right thing to do not because someone is telling you to. There are many people that find a purely scientific view to be too empty. All religions on the other hand, have great spiritual insight but with many unfounded beliefs thrown in. These beliefs are either the product of the primitive thinking of ancient peoples or attempts to simplify or window-dress the message to attract common people. The goal of Universality is not to replace science and religion but to complement them. Universality is completely dependent on good science. Universality is for those who are let down with their religion or spiritually stymied with their religion. It is also for those of a scientific bent that feel something fundamentally missing from their lives. Universalism, in its primary sense, refers to religious, theological, and philosophical concepts with universal application or applicability. Religion in this context is defined as a set of beliefs concerning the cause, nature, and purpose of the universe, especially when considered as the creation of a superhuman agency or agencies, usually involving devotional and ritual observances, and often containing a moral code governing the conduct of human affairs. The path that leads to peace will be, no doubt, long and arduous, but we cannot even begin the journey until we pass through the gate. Above the gate is the required universal affirmation: â€Å"†On the path that leads to peace we are all members of one human family, brothers and sisters one of another†Ã¢â‚¬ .. The need for a universal religion: Religion, is a matter of inner conviction and an outer way of life is a mere consequence of it. People, as long as they are humans ,have a right to differ from one another in their convictions and are bound to have different ways of life. Religion is a means to end the soul searching desire to seek freedom from mundane activities. There are numerous religions in the world that have differences because they are all the outcome of different traditions and backgrounds. Yet , religion has become, somehow the reason for a variety of conflicts, mass killings, huge protests and sometimes even fruitless wars resulting in bloodshed. The importance of the ‘Universal Religion’ system lies in the fact that it is a moral principle that needs no imposing or instruction. People need not sacrifice or renounce their religion†¦ rather follow a basic set of rules in their day-to-day life which will help them run their lives smoothly. This concept needs no preaching.. for, it is based on the HUMAN BEING.. and the inner sense-conscience. The sixth sense-rational mind helps us distinguish the right from wrong. Yet we find many, killing their own conscience for brutal reasons. It is when such activities take place .. the need for a new way of life, a new well-constructed path, arises. DISADVANTAGES OF THE EXISTING SYSTEM: As we all know, the present system of religion has created many a division among people ,though science and technology are rapidly growing. Some of the major disadvantages of the existing system are listed below. ?Religions don’t match upto feelings. ?Beliefs don’t match reality. ?Sometimes, strict adherence to principles can stand in the way of common sense. ?Religions separate. Just as religions are able to bring people together, it can create a huge gap between them too- of different religions. For they all ‘believe', but they still see only the differences, and not the similarities. Sometimes, depending on the formal teachings and practices of some religions, there is a tendency to restrict free and open inquiry on a variety of subjects that include philosophy, politics, culture, medicine and the sciences in general. In place of open inquiry some religions teach that there is material (like the Bible and other writings considered sacred) that covers all that is important, for example, regarding the formation of the universe or the beginnings of humankind. Inquiry into these questions that follows a line contrary to the religion's teaching is considered not only futile but inherently bad. This disadvantage in no way applies to all religions everywhere. The rules for the new system: In order that the above mentioned disadvantages are solved,a new set of rules have been compiled. The speciality lies in the fact that ,this is not a religion yet a life philosophy. Every new religion was started to address the above issues. Yet, the basic aim is to remove the divide termed ‘religion’. The various simple rules to be followed are: ?Treat others as you would like to be treated. ?Help yourself enough so that you may best help others. ?Right thought Right speech ?Right action ?You are the planet’s keeper. ?Tell the whole truth and nothing but the truth ?Keep your agreements. ?Respect one and all. ?Never go against your own conscience. ?Never kill. Conclusion: The above system will ,in all ways prove to be an advantage. We hope that the above mentioned rules will help mankind to lead a life rich in kindness and moral values. Hoping that the above mentioned ru les address the present chaotic religious scenario , we conclude that we are not here to preach,but to patron practice. ***********************

Educational Technology Essay

Educational technology is defined as the study which involves ethical practices that aid in learning process as well as performance improvement by the use of technology. Technology is usually created and managed when one is using. The term also involves the theories of instructions and learning. Instructional theory embodies the systems and all processes that aid in learning. It also embodies other systems that are used in the development of the capabilities that humans have. The definition of educational technology defines the tools that are used to advance the learning of a student. Education technology has other braches and one of them is instructional technology that is defined as the practice and theory of designing, developing, managing and evaluating resources that are used in learning. It is considered to be part of education technology because it covers its aspects. It is said to be a growing field of study that uses technology to solve the problems that keep on occurring in the learning environment. It is not popular because it has faced resistance from administrators as they argue that technology is not good in class environment. (Elaine Wilson 2005, p 360) Since it offers solutions to the educational problems analysts say that it is important to use it. The main aim of instructional technology is to remove instructions from humans. Analysts continue to say that education needs humans to intervene at one point or the other. There are many instructors that are in the market and their work is to develop materials that facilitate long distant learning for students around the world. They develop e-learning tools with the help of experts in the field. In this context technology refers to the materials that humans use in the process of learning or systems as well as the techniques and organization methods that are used. The modern materials that are in use today include projectors, calculators and portable computers. There are very many people that use the method as a form of learning and most of them are teachers and learners. The use of educational technology can be considered as applied science. The reason why it is so is because technology is a science. According to research, an educational technologist is one who can change education that is basic and prove that that very education is science applied in the process of learning and issuing instructions. The history of educational technology is not very clear but according to Alison Pickard 2005 p. 178, Several decades have passed and the evidence of education technology tools has not transformed the learning that takes place in the classrooms. It also has no positive influence on the people that use the method as a way of learning. Another factor is that the history of education technology has evolved very fast and the facts about its history are not clear. There are three schools that are believed to provide the theoretical framework for educational technology. They are cognitivism, constructivism and behaviorism. Each of the schools is present but what has changed is the evolution of the literature that is used today. Behaviorism is a framework that was used with animals to carry out experiments of learning because the animals are said to imitate humans. This type of theory has lost favor but is still used today. There are contributions that it brought to the development of education technology. One is the fact that programmed instruction has been developed. The behavior of humans change because of the environment the learning takes place. Cognitivism is what has brought changes of perception to the learning of today. Since learning has undergone changes many educators view learning differently. This type of theory focuses on the explanation of how the brain promotes learning. It was brought about by human brain but since it has undergone evolution new models of cognitivism have been developed. These new models are said to have contributed much to the development of computer based education technology. The subjects that this theory has made debatable are the areas of information processing and cognitive load. Constructivism is another theory that educators started to consider during the 1990s. The reason that led to this was because learners construct their own interpretation of new information that they receive and as they with one another. This kind of theory requires learners to use the knowledge that they have together with the experience that they have in order to adapt new learning skills. This theory has made sure that there are learning instructors in place and they guide others to generate knowledge of their own. The educators in this theory ensure that the experiences from learning are related to concepts that are usually taught. There are some benefits that are associated with educational technology. It is the instrument that has been used to take education to another level that it has never been before. This is because according to research education can be measured by the results that it produces. The outcome of the results has shown some improvement in the sector of education thanks to the technology that the system has embraced. There are specific benefits that the system offers. One is the ease at which the materials for the course can be accessed. Most courses have websites and instructions attached for easy access and use. This has made the work of the learners to be easy as they do not have to physically go to school to access information as they can do this at home. The materials that are used to study are also easily accessed. Another benefit is that those who use the system are motivated to learn. This is because the system is created in such a way that it provides feedback immediately and this is a form of correction to the mistakes the student might make in the course of learning. In addition the computer is patient and cannot make a judgment over the student. This is a source of motivation for the student. According to research that was carried out by Natasha M. Speer 2005, p. 380 those who use the system as a way of learning take less time to study a particular course and develop positive attitude towards the use of computers. Widening participation is also another factor that is considered beneficial. This is because the materials that are used for learning are accessible over a wide distance and hence encourages participation. Education technology improves the skills in writing of a student. This is because the system has tolls that help the student to edit the work that they have written and this in turn improves the writing skills. They can also be able to exchange information that is to be edited. Subjects have been made easy to learn with the software that has been developed. There has been an increase in the software that has been developed in order to make learning an easy process especially for teenagers and children. The software contains graphics and simulators that are attractive to look at and are appealing to the eye. Integration is also another benefit of education technology. This is brought about by the fact that technology integrates learners as they are guided by technology. (Maryl Gearhart 2004, p. 310) In conclusion, technology plays a big role in the education that takes place in the modern world today. The use of technology has made it easy for learning to take place and has increased its reliability. This is because the technology helps the students to develop new skills, ideas and solving problems that occur. Since it has become popular, it has also faced some criticism. Some say that this kind of learning does not provide physical interaction of the people that are involved in the process. Another thing is that the information that the system has depends on humans and they can make errors in the process of developing. Work cited Alison Pickard. The role of effective intervention in promoting the value of electronic information services in the learning process: Case studies in higher education. Performance Measurement and Metrics 2005, 6:3, 172-182 Elaine Wilson. Powerful pedagogical strategies in initial teacher education. Teachers and Teaching: Theory and Practice 2005, 11:4, 359-378 Natasha M. Speer. Issues of Methods and Theory in the Study of Mathematics Teachers’ Professed and Attributed Beliefs. Educational Studies in Mathematics 2005, 58:3, 361-391 Maryl Gearhart, Geoffrey Saxe. When Teachers Know What Students Know: Integrating Mathematics Assessment. Theory into Practice 2004, 43:4, 304-313